OUR
APPROACH
In luxury SFL real estate, the standard ownership models force a structural compromise between standards and control. The structure itself prevents the asset from performing, and the capital it was bought to preserve erodes.
Branded resort residences deliver standards but keep control of the asset. They take a brand service charge off the top, half of what's left, and then bill the owner separately for upkeep, reserves, and association dues.
Local luxury managers leave control with ownership, but their standards stop at upkeep. They quote 30% on bookings, but with guest-facing markups, cleaning, and ancillaries, their take often passes 45% of what the guest pays before a dollar is spent on the home.
And every booking that comes through a platform or an agent pays another 15% off the top.
Everyone in the chain is paid on every dollar, whether the home performs or not. Ownership is left with a minority share of its own revenue before a single carrying cost. More often than not, the owner is subsidizing the operator out of pocket.
Jack Laurier is where control and performance hold together.
