Jl



OUR
COMPANY

At Jack Laurier, we’re curating a category-defining collection of luxury single-family-leisure assets in iconic destinations.

OVERVIEW
THE MODEL
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$150M+

JL has proven operating experience with over $150M+ of luxury vacation rental assets.

36

In 36 markets across the Americas, Caribbean, Europe, and Southeast Asia.

30+

With 30+ yrs of combined team experience in luxury real estate, hospitality, and institutional CRE.

1%

Assets under our stewardship outperform 99% of the highest-grossing properties in their segment.
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EXCEPTIONAL VISION
ENDURING VALUE

 

At Jack Laurier, we serve the 0.1%, operating at the intersection of luxury and financial services—two of the top three highest-margin sectors globally, with the former being one of the most resilient.

We focus on a rare, legacy asset class: Luxury Single Family Leisure.

The luxury SFL asset class offers exceptional downside protection with an asymmetric return profile and near-zero correlation to traditional CRE cycles and volatility. While asset values across the NCREIF Property Index continue to decline, assets under Jack Laurier stewardship have held firm—compounding value and generating superior cash yields through disciplined execution.

Simply put: CRE portfolios without exposure to high-performing SFL real estate risk losing millions in the next cycle.

 


OPERATING
MODEL

 

Unlike traditional commercial real estate platforms, Jack Laurier is not a blind pool and we don’t outsource execution. Every asset is operated in-house, with full control across the investment life cycle.

We apply proprietary market intelligence and precision data analysis to identify, capture, and compound value at every stage.

Our vertically integrated model offers deal-by-deal flexibility across a steady, disciplined pipeline, supported by shared infrastructure, aligned incentives, and efficient capital deployment at scale.

Each investment is independently structured for asymmetric, risk-managed returns, offering meaningful diversification beyond traditional CRE cycles.

It’s an evolved, yet less complicated approach to maximizing performance in luxury real estate.

 

GLOBAL EXPERIENCE
PROVEN EXECUTION

 

Our team has led operations across $150M+ in luxury vacation rental assets, spanning 36 markets and 16 countries across the Americas, Caribbean, Europe, and Southeast Asia.

Our leadership combines deep experience in luxury real estate, hospitality, and institutional CRE. That mix gives us differentiated insight at every stage of the investment cycle, and a common focus: compounding value through elite execution—not financial engineering.


 

Charles C.

FOUNDER & PRINCIPAL

As the Founding Principal of Jack Laurier, I lead the firm’s strategic vision and operational execution. My focus is on creating exceptional value in each portfolio asset, through data-driven strategies and disciplined asset management. Together, we’re building a portfolio of properties that offer enriching lifestyle experiences to even the most discerning guest—beautiful spaces, in picturesque settings, filled with gratified guest paying market-leading ADRs.
 

 

Jason K.

BOOKING OPERATIONS

As Director of Booking Operations, I’ve helped create over $50M+ in value across a global portfolio of luxury vacation homes with Jack Laurier. My focus is on driving value by leading high-impact teams that thrive on innovation and excellence, while optimizing complex operational workflows with scalable strategies. At the core of my work is a commitment to transforming operational challenges into opportunities for growth—both for the business and the people behind it.
 

 

Carola L.C.

HOME EXPERIENCES

As the Head of Design and Home Experiences with Jack Laurier, my work ensures the measurable impact of thoughtful, luxury design on our portfolio or properties. My focus is on details that elevate the lived experience and create a lasting impression of our properties, enhancing the functionality and aesthetics to create spaces that are both effortlessly livable and inherently calming.
 

 

Marc S.

FINANCE & INVESTMENTS

As Chief Investment Officer, I lead Jack Laurier’s investment management, advisory, and underwriting strategies, driving capital allocation and portfolio performance. Grounded in over 12 years of banking experience with over $1B+ in institutional, landmark, and CRE transactions, I drive Jack Laurier’s transformative investment initiatives in the emerging luxury SFL asset class.
 

 

Access asymmetric returns and resilient free cash flow through luxury Single Family Leisure real estate—without complex structures, development risk, or exposure to volatile commercial real estate cycles.

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“After they dramatically improved the performance of our personal luxury rental, joining their investor network was a natural next step. We're now actively looking to deploy into a second property with the Jack Laurier team.”


-Troy N.

SCOTTSDALE, AZ ∙ USA


 
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