OUR
COMPANY
We’re curating a category-defining collection of luxury single-family-leisure assets in iconic destinations.
1%
Assets under our stewardship outperform 99% of all assets in our segment globally.
30+
Over 30+ yrs of combined team experience in luxury real estate, hospitality, and institutional CRE.
$7K+
Proven ability to command $2,000+ ADRs and $7,000+ per night during peak periods.
80%+
Proven ability to sustain occupancy above 80% across full 12-month cycles, not just peak seasons.
$150M+
Proven operating experience with over $150M+ of luxury SFL assets worldwide.
36
Execution track record in 36 markets across the Americas, Caribbean, Europe, and Southeast Asia.
ENDURING
VALUE
At Jack Laurier, we focus exclusively on luxury Single Family Leisure (SFL) assets: A rare market segment opportunity offering asymmetric returns, with uncapped alpha and near-zero correlation to traditional CRE cycles.
While asset values across the NCREIF Property Index continue to decline, luxury SFL assets under our stewardship have remained stable—compounding value and generating superior cash yields through disciplined execution.
CRE portfolios without luxury SFL are already carrying millions in unrealized losses. The next cycle will expose them further—while luxury SFL quietly compounds.
SIMPLICITY,
ELEVATED
Every asset under our stewardship is designed to outperform, not because of financial engineering or market timing, but because of how it's selected, stewarded, and elevated.
Yield isn’t just a function of rent. It’s compounded through operations that elevate the experience, protect the asset, and preserve pricing power.
We reject the bloated complexity of traditional hospitality. Our model is intentionally lean:
∙ Zero-defect philosophy:
Every detail, from entry to linens, compounds perceived value
∙ Ownership culture:
We run assets like we live in them and like we plan to hold them forever.
∙ Optimized cost structure:
Gross margins regularly exceed 50%
GLOBAL
EXPERIENCE
Our team has led operations across $150M+ in luxury vacation rental assets, spanning 36 markets and 16 countries across the Americas, Caribbean, Europe, and Southeast Asia.
Our leadership combines deep experience in luxury real estate, hospitality, and institutional CRE. That mix gives us differentiated insight at every stage of the investment cycle, and a common focus: compounding value through elite execution—not financial engineering.
Charles C.
FOUNDER & PRINCIPAL
As the Founding Principal of Jack Laurier, I lead the firm’s strategic vision and operational execution.
My focus is on creating exceptional value in each portfolio asset, through data-driven strategies and disciplined asset management.
Together, we’re building a portfolio of properties that offer enriching lifestyle experiences to even the most discerning guest—beautiful spaces, in picturesque settings, filled with gratified guest paying market-leading ADRs.
Jason K.
BOOKING OPERATIONS
As Director of Booking Operations, I’ve helped create over $50M+ in value across a global portfolio of luxury vacation homes with Jack Laurier.
My focus is on driving value by leading high-impact teams that thrive on innovation and excellence, while optimizing complex operational workflows with scalable strategies.
At the core of my work is a commitment to transforming operational challenges into opportunities for growth—both for the business and the people behind it.
Carola L.C.
HOME EXPERIENCES
As the Head of Design and Home Experiences with Jack Laurier, my work ensures the measurable impact of thoughtful, luxury design on our portfolio or properties.
My focus is on details that elevate the lived experience and create a lasting impression of our properties, enhancing the functionality and aesthetics to create spaces that are both effortlessly livable and inherently calming.
Marc S.
FINANCE & INVESTMENTS
As Chief Investment Officer, I lead Jack Laurier’s investment management, advisory, and underwriting strategies, driving capital allocation and portfolio performance.
Grounded in over 12 years of banking experience with over $1B+ in institutional, landmark, and CRE transactions, I drive Jack Laurier’s transformative investment initiatives in the emerging luxury SFL asset class.
The Praxis is our private investor briefing—curated for aligned capital. It distills our investment philosophy, market intelligence, and operating edge into a concise, actionable format. Access is limited and available by request only.
“After they dramatically improved the performance of our personal luxury rental, joining their investor network was a natural next step. We're now actively looking to deploy into a second property with the Jack Laurier team.”
-Troy N.
SCOTTSDALE, AZ ∙ USA