The luxury SFL asset class offers exceptional downside protection with an asymmetric return profile that makes it one of the smartest vehicles for preserving and compounding wealth over multiple generations.

Our unique and vertically integrated asset management model is an evolved and more sophisticated, yet less complicated method of maximizing returns in luxury real estate. We use big data and proprietary market intelligence to source, identify and compound value across all levels of the investment life cycle, all while staying obsessively focused on unlevered yields.

With a proven track record of generating Gross Rent Multipliers (GRM) as low as 4x, Gross Margins above 50% and double digit cash yields, luxury SFL assets under Jack Laurier’s stewardship have consistently outperformed all other classes in the NCREIF Property Index (NPI).

Simply put — real estate portfolios not already holding strong cash yielding luxury SFL assets are losing millions.

Jack Laurier is not a fund. We see the private equity RE fund model as broken. We partner with select investors committed to long term, sustainable value enhancement over short term gains, and we structure each property partnership as a standalone investment with none of the restrictions you get with traditional pooled real estate investments.

We do well only when the property investment generates cash profits and grows, and our time is spent entirely on value creation at the asset level, rather than fundraising.

Our management and advisory fees are structured to maximize operational transparency and asset-level profits, ensuring total alignment with our property partners.

Our world-class team has proven management experience with $150M+ of luxury vacation rental assets, in 36 markets and 16 different countries across the Americas, Caribbean, Europe, and South-East Asia.

Jack Laurier’s unique operational strategies provide us with proprietary market intelligence, which gives us differentiated perspectives and a rare ability to identify opportunities and limits across all stages of the luxury real estate investment cycle.

Our team’s uncompromising commitment to creating lasting value is a rare perspective our property partners have come to rely on.