OUR
COMPANY
We're building a category-defining collection of luxury single-family-leisure assets in iconic destinations.
ABOUT US
Jack Laurier is a boutique real estate investment and operating firm, with an exclusive focus on Luxury Single Family Leisure—a long-standing yet overlooked segment of luxury real estate.
We acquire underpriced, high-barrier vacation homes, upgrade them to branded residence standards, and operate them as high-performance short terms rentals.
Disciplined asset management and operating execution are the edge. We control asset management, revenue and distribution, marketing and brand standards, and the guest experience, while engaging best-in-class local teams for onsite maintenance and hospitality.
We partner deal by deal with aligned family offices and UHNW investors.
The result is institutional-grade returns, hospitality-grade cash yields, and true alignment—without blind pools or outsourced execution.
1%
Assets under our stewardship consistently outperform in-market comps, with up to 3–5x higher revenue and top 1% placement globally.
$7K+
Proven ability to command $2,000+ ADRs and $7,000+ per night during peak periods.
$150M+
Proven operating experience with over $150M+ of luxury SFL assets worldwide.
30+
Over 30+ yrs of combined team experience in luxury real estate, hospitality, and institutional CRE.
80%+
Proven ability to sustain occupancy above 80% across full 12-month cycles, not just peak seasons.
36
Execution track record in 36 markets across the Americas, Caribbean, Europe, and Southeast Asia.
ENDURING
ASSET VALUE
Luxury SFL offers rare asymmetry—hospitality upside, with more resilient downside that traditional CRE.
Traditional CRE is consensus-priced, cap-rate driven, and highly dependent on debt cycles. When debt costs rise and liquidity tightens, values reprice abruptly. Portfolios absorb the reset and carry unrealized losses until the next expansion cycle.
Luxury SFL behaves differently. Scarcity, lifestyle utility, and a lower reliance on institutional debt provide structural downside resilience with stronger value expansion in upcycles—acting as a natural counterweight to traditional CRE drawdowns.
These dynamics become most pronounced in a small number of irreplaceable markets, and further amplified in truly exceptional assets.
SIMPLICITY,
ELEVATED
Our stewardship model is designed to outperform, not through financial engineering or market timing, but through how each asset is selected, elevated, and operated.
Yield isn’t just a function of rent. It’s created through operations that elevate the experience, compound asset value, and preserve pricing power.
Unlike the "fee-heavy, low-alignment" industry standard, we lead with at-risk platform capital. We invest significantly in the asset's marketing and operational engine before it ever hits the market.
This vertically integrated, high-conviction approach delivers resilient free cash flow and compounds asset value—without complex structures or development risk.
We reject the bloated complexity of traditional hospitality. Our model is intentionally lean:
∙ Zero-defect philosophy:
Every detail, from entry to linens, compounds perceived value
∙ Ownership culture:
We run assets like we live in them and like we plan to hold them forever.
∙ Optimized cost structure:
Gross margins regularly exceed 50%
GLOBAL
EXPERIENCE
Our team has led operations across $150M+ in luxury vacation rental assets, spanning 36 markets and 16 countries across the Americas, Caribbean, Europe, and Southeast Asia.
Our leadership combines deep experience in luxury real estate, hospitality, and institutional CRE. That mix gives us differentiated insight at every stage of the investment cycle, and a common focus: compounding value through elite execution—not financial engineering.
Charles C.
FOUNDER & PRINCIPAL
As the Founding Principal of Jack Laurier, I lead the firm’s strategic vision and operational execution.
My focus is on creating exceptional value in each portfolio asset, through data-driven strategies and disciplined asset management.
Together, we’re building a portfolio of properties that offer enriching lifestyle experiences to even the most discerning guest—beautiful spaces, in picturesque settings, filled with gratified guest paying market-leading ADRs.
Jason K.
BOOKING OPERATIONS
As Director of Booking Operations, I’ve helped create over $50M+ in value across a global portfolio of luxury vacation homes with Jack Laurier.
My focus is on driving value by leading high-impact teams that thrive on innovation and excellence, while optimizing complex operational workflows with scalable strategies.
At the core of my work is a commitment to transforming operational challenges into opportunities for growth—both for the business and the people behind it.
Carola L.C.
HOME EXPERIENCES
As the Head of Design and Home Experiences with Jack Laurier, my work ensures the measurable impact of thoughtful, luxury design on our portfolio or properties.
My focus is on details that elevate the lived experience and create a lasting impression of our properties, enhancing the functionality and aesthetics to create spaces that are both effortlessly livable and inherently calming.
The Praxis is our private investor briefing—curated for aligned capital. It distills our investment philosophy, market intelligence, and operating edge into a concise, actionable format. Access is limited and available by request only.
“After they dramatically improved the performance of our personal luxury rental, joining their investor network was a natural next step. We're now actively looking to deploy into a second property with the Jack Laurier team.”
-Troy N.
SCOTTSDALE, AZ ∙ USA