A holistic approach to sourcing, acquiring, and operating rare luxury SFL assets—with a focus on alignment, stewardship, and long-term value creation.
Our vertically integrated operating model applies proprietary market intelligence and precision data analysis to identify, capture, and compound value across every phase of the investment life cycle. It’s an evolved, yet less complicated approach to maximizing performance in luxury real estate.
We’ve built a disciplined acquisition platform tailored to the distinct dynamics of the luxury SFL (Single Family Leisure) asset class. From market research and underwriting to operational alignment, Jack Laurier brings independent expertise and proprietary insight to identify and acquire rare vacation rental assets with asymmetric return potential.
Luxury SFL isn’t just another real estate deal. It offers structural advantages that make it a durable hedge against the broader NCREIF Property Index—while delivering strong risk-adjusted returns.
The recent COVID-19 pandemic has proven that a select number of luxury SFL markets in the world provide stronger downside protection, with exceptional resilience and even growth through economic distress and traditional hospitality downturns.
A select group of luxury SFL markets consistently demonstrate what most can’t: resilience through global distress—or outperformance amid broader CRE volatility.
The markets we favour share rare traits, positioned to maximize net operating income and deliver long-term, risk-adjusted performance through a repeatable, globally scalable strategy:
∙ Proven resilience and/or growth from the recent pandemic and past recessions
∙ Strong barriers to entry that prevent new operators from entering the space
∙ Exceptionally strong and stable rental demand year-round
∙ Pro business investment and STR climates with favorable real estate tax policies
∙ Historically strong market growth and stability (upwards of 9% CAGR)
∙ Uniquely positioned at an international level with strong indicators of growth in demand from international HNW/UHNW buyers and travellers
Our world-class team's global expertise spans over 35+ markets, across 16 different countries, and we have a combined 20+ years of experience evaluating hundreds of millions worth of luxury real estate opportunities, design projects, and rental activity.
Jack Laurier's unique operational experience provides us with proprietary market intelligence, which gives us differentiated perspectives, as well as a rare and unbiased ability to identify opportunities and limits across all stages of the luxury real estate investment cycle.
From sourcing a new asset with outsized growth potential, to conducting in-depth analysis on exclusive deals presented to us, we rigorously underwrite each opportunity through our proprietary investment review framework, delivering ROI projections that are both grounded in market fundamentals and supported by real-world data.
What we buy: Every acquisition passes through a high-conviction filter and unanimous consensus from our leadership team and advisors. These aren’t guidelines. These are non-negotiables.
∙ Only assets we’d be happy to own forever
∙ Only properties with deep buyer pools, and no purpose builds: nothing that will limit the future buyer pool
∙ Only properties at the inflection point of luxury: where demand outpaces institutional awareness and where the broadest liquidity profile resides
∙ Only assets priced under the replacement cost for new construction
∙ Only market segments with deep infrastructure and untapped talent pools
∙ Only markets where pricing is inefficient and execution is clean
∙ Only market segments where 1% share of booked nights exceeds our yield target—ensuring scale without saturation
∙ Only market segments with deep history of outperforming the broader market by 40%
∙ Only assets with significant value-add opportunity to increase occupancy and ADRs — and zero construction risk
∙ Details matter: only quality, timeless materials, pieces and design
∙ Only assets with soul, with an exceptional sense of space and UX functionality
∙ Unwavering commitment to core value drivers: rarity + scarcity
∙ Unlevered yield driven, built-in risk-management
Jack Laurier combines transformative real estate asset management with world-class marketing and hospitality management to maximize value for our properties. Our holistic management process includes the oversight and stewardship across all levels of the luxury real estate investment life cycle.
We keep in-house all core functions necessary for designing beautiful spaces, compounding value, and maximizing rental income. And in order to avoid misappropriating important resources towards supporting services that are not critical to maximizing value or revenue growth, we recruit and build dedicated homecare teams of local professionals who are masters of their trade.
Our unique operating model is an evolved, less complicated, and highly effective method of maximizing returns in luxury real estate.
ESTATE MANAGEMENT
Human resources and staffing, proactive maintenance and home care
DESIGN & AESTHETICS
Enhance value and the lifestyle experience through design, FF&E, and OS&E
HOSPITALITY MARKETING
Agency-level branding, marketing, and distribution
GUEST EXPERIENCE
Curated experiences that create genuine human connections
MARKET INTELLIGENCE
Proprietary intelligence with real-time data-driven decision making
Access asymmetric returns and durable free cash flow through luxury Single Family Leisure real estate—without complex structures, development risk, or exposure to volatile commercial real estate cycles.
“Hands down, Jack Laurier has the most knowledgeable, highest producing team we’ve ever worked with and they've been delivering the strongest returns we’ve seen on any property.”
