OUR
APPROACH
We take a holistic approach to sourcing and operating rare luxury SFL assets, combining alignment, discipline, and execution without unnecessary complexity.
ALIGNED
EXECUTION
Unlike traditional commercial real estate platforms, Jack Laurier is not a blind pool and we don’t outsource execution.
Our vertically integrated model provides deal-by-deal flexibility within a disciplined, steady pipeline—supported by shared infrastructure, aligned incentives, and efficient capital deployment at scale.
Every asset is operated in-house, leveraging proprietary market intelligence and precision data to identify, capture, and compound value throughout the investment life cycle.
Each of our investment opportunities are independently structured for asymmetric, risk-managed returns, and provide meaningful diversification beyond traditional commercial real estate cycles.
This model compounds performance at both the asset and portfolio level, capturing the asymmetric upside of a structurally inefficient market insulated by scarcity, behavioral rigidity, and institutional blind spots.
It’s a refined, execution-led approach designed to maximize performance in luxury real estate without unnecessary complexity.
MARKET INTELLIGENCE
Proprietary data drives nearly every decision we make; from acquisition, to design, to nightly pricing and exit strategies. Almost everything is quantifiable, and we treat it that way.
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UNDERWRITING & ACQUISITIONS
We don’t chase deals. We filter relentlessly for mispriced value. Every asset must be timeless, structurally mispriced, and resilient—capable of compounding value through simplicity, scarcity, and yield.
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MARKETING & BRAND
Agency-level creative for brand, marketing, and luxury focused distribution. We control demand through positioning, partnerships, select platforms, and proprietary booking funnels.
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EXPERIENTIAL DESIGN & AESTHETICS
We don’t overbuild, we restore and refine. We enhance value and the lifestyle experience through restraint, not excess, favoring spatial flow and timeless finishes over trends or noise.
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TRANSFORMATIVE ESTATE MANAGEMENT
Ongoing protection and elevation of the asset, not just the guest stay. Our zero-defect standard accelerates value appreciation and preserves resale integrity.
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GUEST EXPERIENCES
Quiet luxury, delivered with intention. No hotel bloat. No overstaffed friction. Just thoughtful touchpoints, privacy, and presence—on the guest’s terms.
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The Praxis is our private investor briefing—curated for aligned capital. It distills our investment philosophy, market intelligence, and operating edge into a concise, actionable format. Access is limited and available by request only.
“Hands down, the most knowledgeable, performance-driven team we’ve ever partnered with. The results speak for themselves.”
-Jason E.
PROVIDENCIALES ∙ TURKS & CAICOS