Generating 7-figure rental revenues for a luxury vacation home requires so much more than just a one-day photoshoot and a quick upload to a PMS for ‘automated’ distribution.
After location and design, marketing is the most important driver of value creation for luxury real estate and luxury vacation rentals. It isn't a task, or a function — it’s the way to do business.
We believe that marketing a luxury vacation rental must be holistic, all-pervasive, and ingrained in every aspect of the operation. And fundamentally, it requires a strategy that is counterintuitive to the status quo in the industry.
Jack Laurier’s world-class team creates individualized strategies for each property we manage, that focus on exclusivity, rarity, scarcity, and creating a sense of social elevation.
The end result is an asset that visibly stands out from the 100s of other multi-million dollar vacation rentals, commands industry-leading occupancy rates, and generates annual revenues in the top 1% of all properties in its market.
What we do
Branding
From the logo through colour swatches, fonts and copy, Jack Laurier delivers a compelling story and unique brand to every property under our stewardship.
Visual Asset Creation
From photography and film, to graphic and web design, we set out and implement the entire visual asset strategy and creative direction to support the project´s identity and enhance perceived value.
Luxury Distribution
Using a mix of social promotions, luxury publications, and strategic point of sale channels, our luxury distribution strategies generate a consistent influx of high-value bookings and premium ADRs, without agency-level commissions.
and more...
Request a copy of our executive summary and see if Jack Laurier is the right partner for you.