OUR
COMPANY
At Jack Laurier, we’re curating a category-defining collection of luxury single-family-leisure assets in iconic destinations.
$150M+
JL has proven operating experience with over $150M+ of luxury vacation rental assets in 36 luxury SFL markets across the Americas, Caribbean, Europe, and Southeast Asia.
1%
Assets under our stewardship generate more revenue than 99% of all highest-grossing properties in our segment, outperforming notable local and larger operators as much as 10 to 1.
EXCEPTIONAL VISION
UNPARALLELED RESULTS
The luxury SFL asset class offers exceptional downside protection with an asymmetric return profile and near-zero correlation to traditional CRE cycles—making it one of the most compelling alternative assets for preserving and compounding wealth across generations.
Our vertically integrated operating model applies proprietary market intelligence and precision data analysis to identify, capture, and compound value across every phase of the investment life cycle. It’s an evolved, yet less complicated approach to maximizing performance in luxury real estate.
With a proven track record of generating Gross Rent Multipliers (GRM) as low as 4x, Gross Margins above 50% and double digit cash yields, properties under Jack Laurier’s stewardship have consistently outperformed all other classes in the NCREIF Property Index (NPI).
Simply put: real estate portfolios not already holding strong cash yielding luxury SFL assets risk losing millions in the next cycle.
OUR
APPROACH
We position luxury SFL real estate as an institutional-grade asset class—engineered for asymmetric, risk-managed returns and meaningful diversification beyond traditional commercial real estate cycles.
Jack Laurier is not a blind pool. Each property is structured as a standalone investment and operation, We partner with a select group of aligned capital partners, structuring each asset as a standalone investment and operation, while capturing the benefits of shared scale and infrastructure. Our partners have full visibility and the flexibility to allocate capital deal by deal.
We do well only when the property investment generates cash profits and grows, and our time is spent entirely on value creation at the asset level, rather than fundraising.
Our management and advisory fees are structured to maximize operational transparency and asset-level profits, ensuring total alignment with our property partners.
Our People
Your Advantage
Our team brings proven operational experience across $150M+ in luxury vacation rental assets spanning 36 markets and 16 countries—across the Americas to the Caribbean, Europe, and Southeast Asia.
Jack Laurier’s proprietary strategies yield differentiated insights at every stage of the investment cycle—enabling us to uncover value, manage risk, and make decisions with rare clarity.
Our partners rely on us not just for performance, but for perspective—an uncompromising focus on long-term value that defines everything we do.
Charles C.
FOUNDER & PRINCIPAL
As the Founding Principal of Jack Laurier, I lead the firm’s strategic vision and operational execution.
My focus is on creating exceptional value in each portfolio asset, through data-driven strategies and disciplined asset management.
Together, we’re building a portfolio of properties that offer enriching lifestyle experiences to even the most discerning guest—beautiful spaces, in picturesque settings, filled with gratified guest paying market-leading ADRs.
Jason K.
BOOKING OPERATIONS
As Director of Booking Operations, I’ve helped create over $50M+ in value across a global portfolio of luxury vacation homes with Jack Laurier.
My focus is on driving value by leading high-impact teams that thrive on innovation and excellence, while optimizing complex operational workflows with scalable strategies
At the core of my work is a commitment to transforming operational challenges into opportunities for growth—both for the business and the people behind it.
Carola L.C.
HOME EXPERIENCES
As the Head of Design and Home Experiences with Jack Laurier, my work ensures the measurable impact of thoughtful, luxury design on our portfolio or properties.
My focus is on details that elevate the lived experience and create a lasting impression of our properties, enhancing the functionality and aesthetics to create spaces that are both effortlessly livable and inherently calming.
Marc S.
FINANCE & INVESTMENTS
As Chief Investment Officer, I lead Jack Laurier’s investment management, advisory, and underwriting strategies, driving capital allocation and portfolio performance.
Grounded in over 12 years of banking experience with over $1B+ in institutional, landmark, and CRE transactions, I drive Jack Laurier’s transformative investment initiatives in the emerging luxury SFL asset class.
Discover how Jack Laurier uses luxury SFL real estate to generate free cash flow and pursue asymmetric, risk-managed returns.
“Partnering with Jack Laurier is refreshing and it really is shared investment. After multiplying our first property's profitability, we are now in the market to invest in another luxury vacation home with the Jack Laurier team.”
-Troy N.
SCOTTSDALE, AZ ∙ USA