Jack Laurier is a boutique real estate operator and advisory firm partnering with family offices and ultra-high-net-worth capital allocators to acquire and operate exceptional vacation properties in high-barrier, high-growth markets—positioning luxury SFL real estate as an institutional-grade asset class engineered for asymmetric, risk-managed returns and meaningful diversification beyond traditional commercial real estate cycles.
The luxury SFL asset class offers exceptional downside protection with an asymmetric return profile—making it one of the most compelling vehicles for preserving and compounding wealth across generations.
Our vertically integrated operating model applies proprietary market intelligence and precision data analysis to identify, capture, and compound value across every phase of the investment life cycle. It’s an evolved, yet less complicated approach to maximizing performance in luxury real estate.
With a proven track record of generating Gross Rent Multipliers (GRM) as low as 4x, Gross Margins above 50% and double digit cash yields, properties under Jack Laurier’s stewardship have consistently outperformed all other classes in the NCREIF Property Index (NPI).
Simply put: real estate portfolios not already holding strong cash yielding luxury SFL assets risk losing millions in the next cycle.
Jack Laurier is not a fund. We structure each property partnership as a standalone investment, giving our partners the flexibility to choose exactly where their capital is allocated and have more control over their investments.
We do well only when the property investment generates cash profits and grows, and our time is spent entirely on value creation at the asset level, rather than fundraising.
Our management and advisory fees are structured to maximize operational transparency and asset-level profits, ensuring total alignment with our property partners.
Our team brings proven operational experience across $150M+ in luxury vacation rental assets spanning 36 markets and 16 countries—across the Americas to the Caribbean, Europe, and Southeast Asia.
Jack Laurier’s proprietary strategies yield differentiated insights at every stage of the investment cycle—enabling us to uncover value, manage risk, and make decisions with rare clarity.
Our partners rely on us not just for performance, but for perspective—an uncompromising focus on long-term value that defines everything we do.
Discover how discerning investors pursue meaningful diversification and asymmetric, risk-managed returns with Jack Laurier.
“Working with Jack Laurier is refreshing. Charles and his team care for and manage our investment as if it were their own, and after multiplying its profitability, we are now in the market to invest in another luxury vacation home with the Jack Laurier team.”
