Our primary goal is to inspire our guests by offering enriching lifestyle experiences in nature's most picturesque settings worldwide. 

We believe this is achieved most naturally through design and location, and it’s why we always say “the home is the experience”.

But of course, there cannot be luxury without impeccable service. The only question is what and how is that service provided?

For most in our segment, this means full service, plenty of trained staff, meals, butler service, restaurant reservations, planned beachfront picnics, etc… and yes, it’s true that many affluent travellers are seeking just that. 

But that’s not what we do.

The Jack Laurier guest experience is about simplicity. Thoughtful curation, privacy, and personalization where we can.

We’ve learned that a lot of people will pay a premium to be left alone with their friends and family to enjoy the home and location on their own. Doing so while also making them feel genuine care, by finding opportunities to create simple moments that can make a person feel special, is the luxury we strive to provide. 

We focus on making the home a space where they feel comfortable to live their lives to the fullest (whatever that may be) with the people closest to them and create unforgettable experiences, together. 

And if part of that is a full service package with personalized experiences inside and out of the home, we’ll help them choose the right local concierge to help make it all happen in our space.


Request a copy of our executive summary and discover why billion-dollar family offices trust Jack Laurier with their luxury vacation rental investments.