GUEST
EXPERIENCE

Our primary goal is to inspire our guests by offering enriching lifestyle experiences in nature's most picturesque settings worldwide. 

We believe this is achieved most naturally through design and location, and it’s why we always say “the home is the experience”.

But of course, there cannot be luxury without impeccable service. The only question is what and how is that service provided?

For many in our segment, this means staff, service, meals prepared, butlers on standby, customized itineraries planned to the minute, etc… and yes, there are travellers seeking that. 

But they only represent s amll slice of e much broader (and largely underserved) demographic: the modern affluent traveller.

This guest doesn’t want to be managed. They want space, privacy, a beautiful home in a beautiful space—on their terms.

The Jack Laurier guest experience is about simplicity. Thoughtful curation, privacy, and personalization where we can.

We’ve learned that a lot of people will pay a premium to be left alone with their friends and family to enjoy the home and location on their own. Doing so while also making them feel genuine care, by finding opportunities to create simple moments that can make a person feel special, is the luxury we strive to provide. 

We focus on making the home a space where they feel comfortable to live their lives to the fullest (whatever that may be) with the people closest to them and create unforgettable experiences, together. 

For full service packages with personalized experiences inside and out of the home, we leverage strategic partnerships with the world-class concierge teams—earning extra margin without carrying the fixed infrastructure.