Our primary goal is to inspire our guests by offering enriching lifestyle experiences in nature’s most iconic settings. We believe the home is the experience—design and location do the heavy lifting.
There is no luxury without care. But care doesn’t always mean being served.
For many, full service means staff, butlers, minute-by-minute itineraries, and meals on standby. That works for a small subset of travelers.
Our guest is different.
The modern affluent traveler doesn’t want to be managed. They want privacy, stillness, beauty—and the freedom to enjoy it on their terms.
The Jack Laurier experience is about thoughtful curation and quiet presence.
We’ve found that many will pay a premium to be left alone—while still feeling genuinely cared for. we curate local experiences, vetted partners, and elevated recommendations—giving guests everything they need to plan with ease, on their own terms.
Luxury, to us, is creating a home where people can live fully, with the people who matter most. Where a sense of ease, beauty, and attention elevate simple moments into something unforgettable.
When guests want more, we activate world-class concierge partners to deliver premium services—earning additional margin without carrying the overhead.
Discover how Jack Laurier uses luxury SFL real estate to generate free cash flow and pursue asymmetric, risk-managed returns.