A key component of the Jack Laurier asset management strategy is for each property to be managed optimally as its own independent, highly profitable operation, and to ensure that it is personally cared for with a meticulous eye for detail and exceptional levels of workmanship.
The best way to achieve this is to completely separate the general maintenance and home care operations from all revenue generating activity (marketing, bookings, etc…).
We keep all core value and revenue-driving functions in-house—design, estate management, guest experience, marketing, and pricing strategy. This preserves control, consistency, and compounding.
Everything else is entrusted to master local professionals. We build dedicated, trusted homecare teams—craftsmen, tradespeople, service partners—who uphold our zero-defect standard without adding drag to the model.
The result is an evolved, intentionally lean approach to luxury real estate: no overhead bloat, no brand gimmicks, no outsourced accountability. Just precision where it matters and simplicity where it performs.
What we do
Human Resources, Recruiting & Staffing
We recruit, interview, and hire world-class local personnel to form our very own dedicated teams for proactive maintenance planning, including estate managers, property caretakers, housekeepers, landscapers, pool & hvac services, pest control, carpenters, and more.
Compensation & Contractor Relations
We design team compensation and budget plans that maximize operational flexibility and reduce the payroll tax burden. More importantly, our aim is to strengthen loyalty, transparency and efficiency from top local professionals who are masters of their trade.
Training programming
A high occupancy luxury operation requires a premier level of proficiency and autonomy from its team members. Our operational systems and training create environments where top performers thrive.
and more...
The Praxis is our private investor briefing—curated for aligned capital. It distills our investment philosophy, market intelligence, and operating edge into a concise, actionable format. Access is limited and available by request only.