Jl

OPERATING
PARTNERSHIPS

Operator-of-record partnerships for rare SFL assets. We assume control of exectuion and deploy at-risk platform capital into design, brand systems, and revenue architecture—engineered for durable yield and lasting value.

50,000+ guests booked and counting
 
 
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Join the market leader

Our in-house data shows luxury SFL assets on our operating platform consistently outperform in-market comps, with up to 3–5x higher revenue and top 1% placement globally.

PROVEN PERFORMANCE

Our proven operating platform is built on deep experience across $150M+ of luxury SFL assets in 36 markets throughout the Americas, Caribbean, Europe, and Southeast Asia.
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MAXIMIZE IMPACT
AND VALUE

 

The Jack Laurier Operating Partnership is designed for owners and capital partners who want institutional-grade execution without outsourcing outcomes.

We become the operator-of-record, responsible for standards, repositioning, and revenue performance—while deploying $150K-$200K+ of at-risk platform capital and systems that compound over time

We partner with a limited number of high-potential properties where we see long-term alignment. This is not management. It is execution-backed value creation.


 
 


ALIGNMENT
FIRST

 

Some of our strongest partnerships begin through owners, capital partners, and deal teams who want performance they can underwrite—because execution is controlled, not assumed.

The Jack Laurier Operting Partnership is for partners who want:

∙ a controlled operating system (not a vendor relationship)

∙ repositioning discipline that protects standards and pricing power

∙ revenue architecture that compounds—pricing, distribution, conversion, and guest experience

∙ at-risk platform capital deployed where it directly improves performance

∙ a model that outlives individuals through repeatable systems and brand continuity

On select assets, our partnerships deliver 3–5x revenue lift and top 1% global placement—not through speculation, but through controlled execution. We do not operate as a plug-in operator under third-party sponsor structures.



 

Q & A

WHAT TO KNOW BEFORE APPLYING


 
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→ WHAT ARE THE MINIMUM PROPERTY REQUIREMENTS?

Your property must:

  • be valued between $2M–$7M USD

  • meet our standards for architectural and intrinsic value

  • be located in an approved operating market

  • be committed to an exclusive operating agreement

  • align with our thesis: high-barrier leisure markets, brand positioning, and revenue potential

→ WHAT DO YOU CONSIDER THE RIGHT PARTNER FIT?

We underwrite partnerships with the same rigor as assets.

We partner only with owners and capital groups who align with our core values and long-term outlook, as well as meet our standards in ethics and business.

We also only partner with those who share our approach to governance, where oversight is expected, but operational veto power is not.

We focus exclusively on luxury vacation homes with clear upside in established leisure markets.

We do not partner on:

  • ground-up development or structural construction risk

  • assets where operating control cannot be secured

  • owners or partners unwilling to meet standards

  • committee-driven execution where performance becomes negotiated

  • projects with unclear decision rights or misaligned horizons

This program is designed for turnkey or near-ready homes that benefit from professional optimization and capital-aligned operations.

→ DO YOU REVIEW SPONSOR-INTRODUCED OPPORTUNITIES?

We will review sponsor-introduced opportunities only where Jack Laurier holds operator-of-record control (master lease or equivalent), where execution authority is protected and economics are aligned.

We do not operate as a plug-in operator under third-party sponsor structures.

→ HOW TO APPLY

To apply for a JL Operated partnership, submit the form with the asset, location, and partnership objective.

Where appropriate, we deploy at-risk platform capital into repositioning (design, release, and revenue systems) structured for capital recovery and performance participation.

If your property passes the initial screen and underwriting, we may request from you to supply one or more of the following documents:

  • Financial statements and historical rents associated with the vacation rental property (if applicable)

  • Purchase price and/or current appraisal (asset and/or structure value) 

We review submissions monthly and select a limited number for further evaluation.

To maintain quality and alignment, we review submissions on a monthly cycle and accept no more than four new property partnerships per year. We encourage early submissions, as space is limited and timing can impact eligibility.

 

 

WORK
WITH US

Every successful relationship starts with a conversation. Complete the form to receive a private look into our thesis and operating model, and book an intro call with our team.

 
 
 

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