Luxury single family leisure (SFL) is an emerging asset class with significant opportunities for savvy investors.
However, generating strong profits with luxury vacation rental assets requires more than just capital.
It demands specialized expertise, a scalable revenue strategy, and operational precision.
The luxury SFL asset class is distinct, existing in its own category, and doesn't fit well into traditional CRE models.
The deadpool of well-funded investments proves the cost of ignoring its fundamentals—billions in capital wasted under operators with ill-suited models, flawed assumptions, and a fundamental misunderstanding of how value is created in this asset class.
And that’s a good thing.
Barriers to entry keep competition out, and asymmetric upside in.
The number of operators with a proven track record of consistently delivering strong asset-level returns in this space is rare.
What we do at Jack Laurier is complex, difficult, and it took years to refine.
If we just consider the 4 most recent luxury properties we’ve taken on:
2025 marks 16 years in luxury real estate and vacation rentals for me, with experience spanning nearly every vertical in the space—from platforms and advisory to operations, asset management, marketing, and acquisitions.
Assets under our stewardship consistently rank in the top 1% of their markets, and have achieved:
If we just consider the 4 most recent luxury properties we’ve taken on:
4 different properties, 4 different countries, 4 distinct markets.
Each ranked in the top 1% of highest-grossing homes in its region.
The odds of that happening by chance?
1% × 1% × 1% × 1%—a vanishingly small probability that it’s luck.
I can say with conviction: we know how to replicate success.
Our proven marketing and asset management frameworks deliver a return profile that few can match.
They’re predictable, repeatable, and they work because they’re built on timeless principles of luxury real estate.
But these aren’t isolated results.
Our team has 25+ years of combined experience, operating over $150M in luxury SFL real estate, spanning 36 markets throughout the Americas, Caribbean, Europe, and Southeast Asia—building deep expertise in every phase of the luxury SFL investment cycle.
The difference is discipline—applied globally, executed locally.
That’s the advantage we bring, and where others fall short.